Analytics Overview


The Analytics page gives you a detailed view of how your outreach is performing. From high-level totals to prospect-level insights, you can track progress, measure effectiveness, and identify opportunities to improve.
Pro Tip: Start broad with combined analytics (all accounts, all campaigns), then drill down using filters to uncover insights at the account or campaign level.

Filters

At the top of the analytics page, you’ll find three filters:
  • Accounts View analytics for specific LinkedIn accounts. If none are selected, analytics combine data across all accounts.
  • Campaigns View analytics for a specific campaign. If none are selected, analytics combine data across all campaigns.
  • Date Range Set a custom timeframe to see analytics for that period.


Tasks

The Tasks section shows the total count of each action triggered, based on your filters. Task types include:
  • Connection Sent Total connection requests sent.
  • InMail Sent Total InMails sent.
  • Connection Accepted Accepted connection requests.
  • Message Messages sent.
  • Interested Prospects marked interested via AI sentiment analysis.
  • Engagement Smart engagement activities (profile views, post likes, skill endorsements).
  • Skipped Prospects skipped (e.g., already replied).
  • Withdrawal Connection requests withdrawn.

Timeline

The time-series chart shows when tasks were triggered.
  • Hover over a date to see totals for each task on that specific day.
  • Use this to spot daily patterns, spikes, or dips in activity.


People Explorer

The People Explorer reveals the people behind the numbers.
  • Combine with search to drill down into specific segments.
  • Build new prospect lists directly from filtered groups.
Use the Select Events option to filter by events like “User Replied” or “Interested.”


Task Performance (Pie Chart)

The Task Performance chart visualizes how different tasks compare to each other.
  • Each task type is represented as a slice of the pie.
  • Quickly see which activities (e.g., Connections vs Messages) make up the bulk of your outreach.


Conversion Funnel

The Conversion Funnel shows how prospects flow through the pipeline:
    Connection Sent
    InMail Sent
    Connection Accepted
    Messages Sent
    Messages Replied
    Interested
Each stage includes both the count and the conversion rate from the previous step.
Use this to understand where drop-offs occur and how efficiently leads move toward interest.


Campaign Success (Bar Chart)

The Campaign Success chart compares performance across campaigns.
  • Each bar represents a campaign, with totals grouped by task type.
  • Quickly identify which campaigns are driving the most connections, replies, or interest.
  • If no specific campaign is selected, this shows all campaigns side by side.