How to launch your first Campaign
STEP 1: Go to Campaigns
Head over to the Campaigns section.
On the left-hand panel, click on the second tab "Campaigns" highlighted by the pink arrow.
STEP 2: Creating a New Campaign
Click on the "Start new campaign" button
Choosing a Campaign Type
Choose Start With A Template to quickly setup a campaign in seconds, with proven and tested templates.
1️⃣ Start With A Template
Allows you to quickly setup a campaign in a few seconds, using proven and tested templates from our 
recipe library.
recipe library.2️⃣ Connect
Setup a campaign from scratch, which will send connection requests and follow-up messages.
3️⃣ Open InMail
Setup a campaign from scratch, which will send FREE Open InMail to Prospects, which do not consume any inMail credits.
- A Sales Navigator Subscription is required
- Your InMail Credits are NOT used with this campaign type.
- Prospects who don't have Open InMail available, will be skipped.
STEP 3: Click Start With A Template
After clicking Start With A Template we'll be presented with a few different campaign types.
We can select any of them, based on our goal, in this case "Book More Calls"
Stats:
- The blue statistic, tells us the acceptance rate when this campaign was tested
- The green, tells us the reply rate
- The grey, tells us the
interested rate
Acceptance, reply & interested rates, can be significantly higher or lower, based on a number of factors such as: Linkedin profile optimisation, banners, industry.
You'll be asked a series of questions about yourself, and the prospect. The answers provided will be used to create your initial campaign template.
After answering each of these questions, click "→ Next" or hit "Enter" key.
STEP 4: Configuring Campaign
After all the questions have been answered, a new campaign will be created.
Firstly, select our prospect list to use for this campaign.
Avoid prospect lists already being used in other campaigns
The next step is to click on "Account Settings", or "Next step", on your left-hand side.
On the account settings section, select the accounts you wish to have on this campaign
The next step is to click on "Sequence", or "Next step", on your left-hand side.
Clicking on "Edit Connection Request Message" allows us to edit and personalize the initial connection request message.
In this section, we have 2 boxes: Message & Fallback Message
Message
This box allows you to personalize connection request messages with text templates such as:
{firstname} {lastname} {countrycode} {location} {companyname} {schoolname} {skill}
Fallback Message
This box allows you to set a default message WITHOUT any text templates such as {firstname} {lastname} ... The fallback message is used in emergencies.
Leave both box (Message & Fallback Message) blank, to send connection requests without any messages
On the bottom of the page, in the the Request Accepted section, you can edit the subsequent follow-up messages, and their delays.
Click "+ Add Follow-Up Message" to add more messages
The next step is to click on "Campaign Review", or "Next step", on your left-hand side.
STEP 5: Reviewing & Launching 
If you've got accounts which are not subscribed to linkedin premium, we would advise upgrading them first, before including them in any campaigns. This is to avoid connection request limits
You can click on "Preview" to preview and review messages.
To Launch the campaign, click on Launch Campaign button
