What do campaign-level analytics tell me?
Campaign-level analytics give you a complete view of how your outreach is performing.
Together, these analytics provide both the big picture and the detailed view, from overall campaign health down to the individual people driving the results.
Tasks
The Tasks section shows the total count of actions taken within your selected filters (date range, accounts, campaigns).
Examples include:
- Connections Sent
- Connections Accepted
- Messages Sent
...
This gives you a topline snapshot of activity volume.
Timeline
The Timeline is a time series chart that shows how tasks trend over time.
- Unlike Tasks (which shows totals), the timeline breaks totals down by date, so you can see spikes, dips, or patterns in your campaign activity.
People Explorer
The People Explorer shows you the actual people behind the data.
- Filter by triggered events (e.g., Interested, Replied, Connection Accepted).
- Use the search box to find specific prospects by keyword.
- Combine filters to identify precise groups of people.
This lets you move from high-level numbers into actionable prospect lists.
Task Performance (Pie Chart)
The Task Performance chart visualizes the proportion of key tasks, such as:
- Connections Sent
- Connections Accepted
- Messages
...
This gives you an at-a-glance breakdown of which tasks make up your overall activity.
Conversion Funnel
The Conversion Funnel shows how prospects move through each stage of the pipeline, from outreach to engagement.
Example:
- Connections Sent: 503 (100%)
- Connections Accepted: 140 (27.8%)
- Messages Sent: 431 (85.7%)
- Messages Replied: 25 (5%)
- Interested: 8 (1.6%)
This helps you measure conversion rates at each stage and identify where drop-offs occur.
Campaign Success (Bar Chart)
The Campaign Success chart compares task counts across different campaigns.
- Each bar represents the total count of tasks (e.g., connections, replies, engagements).
- Useful for seeing which campaigns are performing best side by side.
